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Who is Sequoia?

Sequoia is a B2B consulting business focused on implementing powerful technology to support today's modern workforce while putting people first. Sequoia brings the technology, guidance, and community to help HR leaders drive deep business impact through their programs.

Objective

Capture viable leads that will convert into long-term Sequoia clients.

Challenges

  1. Sequoia must find valuable conversions for B2B lead acquisitions using effective geo-targeting and high-quality keywords.

  2. COVID resulted in a need to better optimize Sequoia's ad copy and creative assets to acquire B2B leads in a pandemic-centered work environment.

Services Provided

  • Adwords Ad Creation

  • Keyword strategy

  • FB/IG Ads for brand building

  • Creative support for launch of new App

  • Email marketing campaign support

  • Data dashboard

  • Detailed campaign and lead tracking

  • A/B copy testing

  • Reporting on conversion quality

  • Determining most optimal drivers for conversion

  • Geo-targeting

  • Weekly Meetings with team

Our Approach

  1. Creating Adwords ads for client acquisition and Facebook ads for further brand building.

  2. Generating and optimizing a keyword strategy that resulted in high-quality, profitable leads.

  3. Determining an optimal mid-funnel driver for conversions.

  4. Developing a COVID-friendly campaign approach to gain long-standing clients by assisting them in navigating the “new normal”.

Adwords Ads | Client Acquisition

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Facebook Ads | Brand Building

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Results

Through our approach, we were able to gain 50+ new B2B leads that converted through last-click Adwords alone.
We continue to enhance Sequoia’s online presence through ad and brand campaigns.

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"Maggie and her team have helped us build our PPC program from the ground floor. They are great collaborators and are aligned and responsive to our needs."

Michele Floriani

Principal & Chief Marketing Officer